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SBS World News

In 2017 SBS approached DD8 for their World News Re-Brand.

 
 
 

Concept

There are 2 sides to every story, and the truth lies in the space between. By overlapping 2 circles and highlighting the space between, we created a visual metaphor for this concept.

 
 
There are 2 sides to every story, and the truth lies in the space between
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Design

The design needed to stand out amongst other network news packages. The design was predominantly white, with charcoal and red used as highlight colours.

 
 
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Process

Further developing the concept and visual look, the overlapping circles evolved into overlapping spheres. The forms were brought into 3d, where a great deal of experimentation was undertaken to determine how this concept could be utilised and depicted graphically. The result was a beautiful, sculptural aesthetic.

 
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The overlapping circles evolved into overlapping spheres.
 
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Design Principles

Through experimentation 4 design principles were identified. These became the motion design principles that would underpin all graphic elements within the package

 
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Execution

With a fundamental graphic system in place, the graphics were rolled out across the broadcast package

 
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Digital

The SBS World News Re-brand influenced the wider SBS News Brand, which included designing elements for use across digital platforms

 
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Created at DD8

Creative/ Design Direction: Kelsey Shanahan

Art Direction, 3d, 3d Animation: Matt White

Design & 2d Animation: Vanessa Chandrasekaran, Jason Chow