insight_color.jpg

SBS insight

A new look for SBS insight

 
 
 

The Brief

The graphics package was to be fresh, bold & youthful. A feast for the senses. The visuals were to be abstract and vibrant, yet with a soft sensibility. The Opener would contain images of people from a broad range of demographics.

 
 
Fresh, bold & youthful. A feast for the senses.
 

Process

Abstract form and animation was created in 3d. From here, I was able to export a black and white image which I could map a variety of different gradients to. The result was a vibrantly striking and surreal abstract aesthetic.

 
WAVY_TEX0006.png
OCEAN_TEX0006.png
WAVY_TEX_DEPTH_depth0006.png
OCEAN_TEX_depth0006.png
wavy-tex.gif
pointy_tex.gif
COLOUR_PALETTE_02-01.png
SCREEN_E.png
EQUALITY_CHANGE (0-00-00-18).jpg
01_OPENER 3 (0-00-02-00).jpg
01_OPENER 3 (0-00-00-09).jpg
 
 

Set Design

A great deal of time and effort was spent developing textures and patterns for the set design that looked good from a variety of different angles.

 
SET SCREENS LAYOUT.png
STUDIO_PRINT_SPEC_01.png
Insight Married Away  6 March[Full HD,1920x1080] (0-00-00-00).jpg
Insight Married Away  6 March[Full HD,1920x1080] (0-00-09-22).jpg
Insight Married Away  6 March[Full HD,1920x1080] (0-00-18-22).jpg
Insight Married Away  6 March[Full HD,1920x1080] (0-00-02-11).jpg
set_design.gif
 
 

On-air graphics

The On-air graphics were simple and minimal, with subtle reference to the abstract textures featured in the rest of the package

 
02J_STRAP_TITLE_LONG (0-00-05-14).jpg
02B_STRAP_NAME_2LINE_LEFT_EXTRALONG (0-00-04-21).png
01_OPENER_LEAD_IN (0-00-12-22).png
 
 

Digital

Insight encourages discussion after the show has gone to air, and thus needed a template that was easy to update which would be used to post content to social media.

 
SOCIAL TEMPLATE SQUARE (0-01-00-07).png
SOCIAL TEMPLATE SQUARE (0-00-37-22).png
SOCIAL TEMPLATE SQUARE (0-00-16-18).png
 

Created at DD8

Creative/ Design Direction: Kelsey Shanahan

Art Direction, Design, 3d & 3d Animation: Matt White