A new look for SBS insight
The graphics package was to be fresh, bold & youthful. A feast for the senses. The visuals were to be abstract and vibrant, yet with a soft sensibility. The Opener would contain images of people from a broad range of demographics.
Abstract form and animation was created in 3d. From here, I was able to export a black and white image which I could map a variety of different gradients to. The result was a vibrantly striking and surreal abstract aesthetic.
A great deal of time and effort was spent developing textures and patterns for the set design that looked good from a variety of different angles.
The On-air graphics were simple and minimal, with subtle reference to the abstract textures featured in the rest of the package
Insight encourages discussion after the show has gone to air, and thus needed a template that was easy to update which would be used to post content to social media.
Created at DD8
Creative/ Design Direction: Kelsey Shanahan
Art Direction, Design, 3d & 3d Animation: Matt White